What a local business homepage needs
Seven things the page needs on a phone, with how to check each one on your own site.
Guides for local business owners
Six plain guides to the questions an owner asks before paying for a website. Each one names its sources and the date we last checked them.
The six guides.
All six were last checked on November 14, 2026.
How fast should a small business website be?
Google's mark of 2.5 seconds, what we measured on 191 roofing homepages, and how to test yours.
A Google Business Profile checklist
Ten checks, each with Google's own words: name, address or service area, categories, hours and reviews.
Website or Facebook page: which does a local business need?
What a Facebook page does well, what Meta's own terms say you do not control there, and when you need a site of your own.
What a small business website costs in the Twin Cities
What local web designers print as their price, what the money buys, and six questions to ask before paying.
Getting more calls from your website
Eight changes, in order, that stop a site losing calls. No promises.
How they are written.
Every figure comes from one of two places: a source we link, such as Google's help pages and Minnesota statutes, or our own test of 212 Twin Cities roofing homepages.
Where we could not read a source ourselves, we left the claim out. Where a guide gives other companies' prices, it gives them as rounded ranges without names.
If you would rather have your own site looked at than read a guide, the free site check does that.
Talk it through with us.
Call, or ask for a free site check. No sales team. You talk to an owner.