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What we build

A website for a local business has one job: turn a search into a call or a booking. Here is what goes into every site we build, and what does not.

A homepage for a roofer, with a call button and an estimate form on the first screen
A homepage for a roofer. Design by Ringwild.

In every site

A Call button that stays on screen

On a phone, the Call button sits at the bottom of every page and stays there while people scroll. One tap starts the call. When we tested 212 Twin Cities roofing websites, 22 had no tap-to-call link.

A short form near the top

Some people would rather write than call. The form asks for a name, a number and what they need. It sits near the top of the page, not at the end of a contact page. In the same roofing test, 79 of 212 homepages had no quote form.

Pages that are fast on a phone

We test the speed on a phone before launch and again after, and we show you both numbers. In the roofing test, 158 of 191 homepages took longer than Google's 2.5-second mark to show their main content.

Real text, written with you

We write the words after we talk: what you do, the towns you serve, your hours, and the answers people want before they call. It is real text on the page, not words inside a picture, so your customers and Google can both read it.

Your real Google rating, with a link

The site shows the rating you have earned and links to it, so anyone can check. We do not write reviews and we do not paste in quotes.

The towns you serve, clearly listed

People want to know if you come to them before they pick up the phone. Your area is on the page in plain words, where it is easy to find.

What is not in the price.

Said up front, so there is nothing to find out later.

  • Ad spendAd spend is paid to Google directly and is never part of our price.
  • Google Maps work and Google AdsPriced after we have looked, since it depends on your town and trade.
  • Promised resultsWe don't promise a number of calls. We test before and after launch and show you both numbers.
  • Extras you did not agree toNothing is added later without your OK in writing.

Who this suits.

Local businesses whose customers call, book or ask for a quote: trades, salons, clinics, auto shops, restaurants and stores.

Roofing was our first study. We build for every kind of local business, and we have designed eight homepages to show it, one for each of eight trades.

See the designs

A first version in about a week.

  1. A phone call

    We talk about your business and your customers. You get a written price.

  2. We write and build it

    You keep running your business.

  3. You see it, then it goes live

    The whole site on your phone first. Then your changes, then launch.

How it works, step by step

What it costs.

$600 Winter price for sites booked by March 1. After that, $1,000. A $300 deposit books your spot.

That is the price of a website rebuild, paid once. See every price.

Questions about what we build.

Do I have to write the text?

No. We write it after our first call. You read the whole site before it goes live, and we make your changes before launch.

Who owns the website and the domain?

Your business is the registered owner of the domain, you hold the top-level logins, and you get a handoff document listing every account and renewal date.

What do you need from me?

One phone call at the start, then a look at the site on your phone and a list of what you want changed.

Talk it through with us.

Call, or ask for a free site check. No sales team. You talk to an owner.